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The Smiths' 'Meat is Murder' Goes 8-Bit in This Arcade-Style Animal-Saving Video Game

PETA's New Retro Game Is Mobile-Friendly and Free to Play Norfolk, Va. – The Smiths’ 1985 classic “Meat Is Murder” is back in 8-bit form for This Beautiful Creature Must Die, PETA’s new online game that features an instrumental arcade-style version of the song on loop. Players must act quickly to save chickens, cows, pigs, and turkeys from being slaughtered by tapping the animals before they fall to the bottom of the screen—while avoiding game-ending bombs. The addictive mobile-friendly game, c
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Jon Favreau Nabs PETA Award for CGI Animal Cast of 'The Jungle Book'

Los Angeles – When Jon Favreau set out to direct Disney’s live-action The Jungle Book, which debuts on April 15, he was tasked with bringing to life some of the most iconic animal characters ever seen on screen, from Baloo the bear to Shere Khan the tiger. But rather than relying on abused captive animals to create the film, Favreau turned to advanced computer-generated imagery (CGI), explaining, “It’s amazing what they can do with [creating the appearance of] fur and live-flesh animals, and so
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Davey Havok Bares All in PETA's Sexy New Anti-Leather Ad

Rock Star Strips Down for Campaign Urging Fans to Ditch Animal Skins Los Angeles – After delivering decades of genre-bending music, Davey Havok is getting behind the mic again—this time in the buff for a steamy new anti-leather ad campaign for PETA. The legendary lead vocalist for AFI, Blaqk Audio, and XTRMST appears naked beside a microphone and the words “I’d Rather Go Naked Than Wear Leather. Rock the Skin You Were Born In. Let Animals Keep Theirs.” In an exclusive video for PETA, Havok not
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Bikini-Clad Krysten Ritter Breaks the Tanks in PETA's New Anti-SeaWorld Ad

Los Angeles – Jessica Jones star Krysten Ritter has proved that she’s a real-life superhero for animals by starring in a new PETA campaign urging SeaWorld to free the orcas imprisoned in its tiny tanks. In a new print ad— available here and shot by famous underwater photographer Michael Muller—the beautiful actor floats inside a tank in a black-and-white bikini with her hands pressed against broken glass, next to the words “Break Free. Help Free the Orcas From SeaWorld.” Orcas imprisoned at Sea
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Casey Affleck–Voiced Robot Bear to Urge Tourists in Charlotte: 'Stay Away From Bear Pits!'

PETA's Moving, Talking Bear Will Tell Kids and Families How Wild Animals Suffer in Tiny, Filthy, Barren Concrete Pits Charlotte, N.C. – What:    Voiced by Manchester by the Sea star Casey Affleck, “Bernard”—PETA’s 7-foot-tall robotic bear—will be in Charlotte on Friday with a message for tourists: Stay miles away from Cherokee Bear Zoo in Cherokee and any other tourist trap that still confines bears to barren concrete pits or tiny pens. Where:    At the corner of N. Tryon and W. Trade streets,
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Waka Flocka Flame and Andrea Russett Named peta2's Hottest Vegetarian Celebrities

Los Angeles – The competition this year was hotter than ever, but rapper Waka Flocka Flame and social media influencer Andrea Russett have been crowned the Hottest Vegetarian Celebrities of 2016 by peta2, PETA’s youth division. Vine star Nash Grier and Tonight Alive singer Jenna McDougall nabbed honorable mentions as this year’s runners-up. In a video for VICE’s food series, Munchies, Waka Flocka Flame shows fans how to bake vegan blueberry muffins while discussing why he ditched meat and dairy
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Pamela Anderson Urges Governor Brown to Cut Budget by Turning Prisons Vegan

Pamela Anderson has sent a letter to Gov. Jerry Brown urging him to slash the budget and combat the drought by cutting meat from the menus of state prisons—and offering to serve lunch to inmates as she did at a vegetarian jail in Arizona. “Since California has more than 127,000 inmates, you could save taxpayers about $4.3 million a year and greatly improve the health of the prisoners by switching to nutritious vegan meals in correctional facilities,” writes Anderson, an honorary PETA director.
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Donald Trump Jr., Anthony Bourdain Are Immortalized As Zombies Outside PETA's Washington Office

Washington – As Halloween creeps up, PETA’s devilish display of the undead outside its office at 1536 16th St. N.W. is giving passersby the creeps—and lots of opportunities for selfies. Behind a banner that reads, “Only Ghouls Hurt Animals,” a camouflage-clad Donald Trump Jr. drags a hunted trophy animal; a “bloody” Anthony Bourdain holds a severed “pig’s head” (the entrail eater will visit D.C. on Thursday); a whip-wielding Kenneth Feld, owner of Ringling Bros. circus, stands before a cowering
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Lily Tomlin to Summer Wind Farms: Retire Animals Now!

Today, actor and Detroit native Lily Tomlin sent a letter on behalf of PETA to Summer Wind Farms (SWF) Sanctuary urging CEO Charles Vanneste to retire all animals at the notorious roadside zoo in Brown City to reputable sanctuaries. “The animals at SWF have complex needs that simply can’t be met at your facility or any other roadside zoo, but you now have an opportunity to give something back to the animals who provided you with revenue for so many years,” writes the Emmy-winning actor and come
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The Vamps' James McVey Says 'Chicks Love a Vegetarian' In New peta2 Ad

Lead Guitarist Gets Amped Up to Promote Meat-Free Meals Los Angeles – James McVey, the lead guitarist for The Vamps, has shown that he’s as compassionate as he is talented by starring in a new campaign for peta2, PETA’s youth division, to promote healthy and humane meat-free meals. In the ad, McVey proclaims that “Chicks Love a Vegetarian” and goes on to stress that choosing plant-based fare is an important and easy way to reduce animal suffering, saying, “There are tons of ways that we can all
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Soccer Star Christen Press Kicks Off PETA's 'Adopt, Don't Shop!' Ad Campaign

Olympic Athlete Teams Up With PETA to Promote Adopting Animals From Shelters and Never Buying From Breeders or Pet Stores Los Angeles – Just days after making her Olympic debut at the Rio 2016 Games, U.S. Women’s National Soccer Team player and World Cup champion Christen Press stars in a new ad campaign for PETA encouraging animal adoption from shelters. The ad (available here) shows the Los Angeles native kicking a ball on the field with her adorable rescued pup, Morena, next to the words, “P
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Union J Members Squeeze Into Bathtub in New Anti-SeaWorld Ad for peta2

Band Urges Fans to Boycott the Abusement Park Until Orcas Are Freed From Tiny Tanks and Retired to Sea Sanctuaries London – In a powerful new ad for peta2, PETA’s youth division, the members of Union J crowd together in a bathtub to illustrate just how tiny the tanks are for orcas imprisoned at SeaWorld. Starring in their first campaign together since Casey Johnson joined the group, the bandmates appear next to the words “Imagine Spending Your Entire Life in a Small Bathtub. Orcas Deserve to Sw
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August Maturo and Mckenna Grace Giggle With Farmed Animals in Cute New Kids Ad

Young Stars Share Why 'Animals Are Friends, Not Food' Los Angeles – Just days before families gather for holiday dinners, besties August Maturo and Mckenna Grace, the stars of Girl Meets World and Designated Survivor, respectively, have teamed up with PETA Kids in a charming new ad shot at Farm Sanctuary in Acton. The smiling duo hang with a chicken pal next to the words “Animals Are Friends, Not Food! Leave Meat off Your Plate and Save More Than 100 Animals a Year.” In a video interview, avai
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Corey Fogelmanis Makes a 'World' of Difference for Shelter Animals in New peta2 Ad

'Girl Meets World' Actor Teams Up With peta2 to Encourage People to Adopt Animals and Never Buy Them From Pet Stores or Breeders Los Angeles – Corey Fogelmanis took a break from filming the hotly anticipated third season of Girl Meets World to star in an ad campaign promoting animal adoption from shelters for peta2, PETA’s youth division. The ad shows Corey with his adorable rescued pup Sunshine next to the words “Adopt—Don’t Shop,” and the campaign includes a shareable video PSA in which Corey
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New York Best-Selling Author Is PETA's 'Sexiest Vegan Over 50'

From Her Hit Podcast to Her Upcoming Cookbook, Victoria Moran Promotes Compassionate Living Through Plant-Based Meals New York – She’s a renowned vegan lifestyle coach and best-selling author of Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World—and today, New York City resident Victoria Moran has also been named the female winner of the 2016 Sexiest Vegan Over 50 contest held by PETA Prime, a resource for baby boomers who want to follow
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Guest Pitch: She's Gone Naked, Been Arrested Dozens Of Times, And Helped Change Attitudes Toward Animals Worldwide

Houston, T.X. – On October 8, PETA President Ingrid Newkirk—one of Forbes‘ 100 Most Powerful Women, a Washingtonian of the Year, and the subject of HBO’s award-winning documentary I Am an Animal—will deliver a special address in Houston to share how anyone can become an unstoppable force for animals. Newkirk is available for an interview about PETA’s landmark victories for animals since its founding in 1980 as well as her history of activism—from taking over the SeaWorld float in the Rose Parade